Sasser Specialties is a promotional products company that also offers a variety of services including embroidery, screen printing and heat transfer services. While attending an industry tradeshow in January of 2007, Jeanette met Jason Murphy of GroupeSTAHL Sales Alliance. She told Jason about her business and that she was actually tossing around the idea of closing her shop.
Sasser Specialties is a family owned business. Jeanette and her husband own the business and run it together with their two daughters and two outside employees. Sasser Specialties operates out of a small shop on their one-acre property located in Hanford, CA which is situated in the south central portion of California's San Joaquin Valley. Closing the business would have been difficult on their entire family.
After talking with Jeanette and learning more about Sasser Specialties, Jason introduced her to a print/cut system that is ideal for creating digital transfers for apparel as well as other items like banners, window decals, custom stickers, and more. After giving it some thought, Jeanette decided to purchase the system.
Since the purchase of the print/cut equipment from Stahls' ID Direct, Sasser Specialties' business has increased by almost 200%! A large percentage of business comes from schools and business. They love the full color shirts that Sasser Specialties creates with Stahls' CAD-COLOR® Solutions Opaque digital media. In addition, Sasser Specialties supplies products to several malls, but a big part of their focus is on churches. Several of the local churches present entertaining stage productions like: Jesus Is My Hero or Sermon on the Mound or offer Vacation Bible School and will order as many as 300-400 shirts at a time as well as signs and banners.
Sasser Specialties orders all of their materials and equipment from Stahls' ID Direct. Their 16" x 20" Hotronix® heat press and cap press receive regular workouts as they are used daily to apply transfers onto T-shirts, bags and caps.Sasser Specialties also has a vinyl cutter that they use with Stahls' CAD-CUT® heat transfer material to offer on-demand personalization. The vinyl cutter is ideal for adding names and numbers to uniforms or cutting designs and logos on a one or two-piece basis.
Jeanette says that she really enjoys being able to serve as a one-stop shop and building customer relationships is key to her business. Providing good customer service is invaluable to her business and most of her business can be attributed to word of mouth. This year Sasser will be advertising in some of the local coupon books and has even taken out a full color ad in the phone book.
Sasser Specialties has found that having the right equipment, offering quality products such as the ones they get from Stahls' ID Direct™ and superior service will keep customers coming back. They have created a loyal following with a strong customer base that is sure to continue to grow for many years to come.
Close Testimonial |
