Why Choose Stahls'? We're Experts in the Trade.

Detroit, MI., 1932 - The history of Stahls' began in the family garage of husband-and-wife team, A.C. and Ethel Stahl. Their family business of lettering, screen printing, chenille, and apparel decorating was sparked by a combination of A.C.'s entrepreneurial spirit and his prior work experience with felt material at a manufacturing facility. Known as Commercial Art Products in 1932, one of Stahls' first products sold was chenille lettering sewn on a felt background. The felt was cut by hand; A.C. eventually developed the process of cutting material by using a die and punch press.

Today, just as in 1932, Stahls' remains the innovator and leader in pre-cut and custom athletic numbers, letters, and logos. We are well-known and respected throughout the sportswear, custom apparel, and promotional products industries for high-quality and innovative equipment, materials, and services.

Brands you can Trust

From materials, such as CAD-CUT® heat transfer vinyl, to equipment, such as our line of Hotronix® heat presses, we have the products and services to fit a wide variety of business needs. Along with the Stahls' lines of products and services, we also sell other high-quality brands. Choose from Roland®, 3M™, and more.

People you can Trust

The family values that helped Stahls' succeed in the beginning are still rooted deep in our culture today. Respect, lending a helping hand, showing compassion, encouraging creativity and innovation, and handling resources with frugality are just a few of our guiding values. Such beliefs build the foundation of our company's purpose, to set our customers up for success. This is done through educating customers on their buying decisions; providing them with quality products and services; and helping them before, during, and after the sale.

Product and service offerings on stahls.com are divided into the following three main categories, according to our customers' business needs.

Materials
Shop Stahls' Materials for CAD-CUT® heat transfer vinyl and twill; CAD-Color® digital materials; printable heat transfers; and other fabrics.

Services
Shop Stahls' Services for letters, numbers, and designs; custom digital transfers; and custom cut transfers.

Equipment
Shop Stahls' Equipment for heat presses; cutters; print/cut systems; and direct-to-garment (DTG) printers.